Book promoting on zero dollars a day

You may have heard I have a novel coming out.  I have certainly been trying my best to make sure you had, and you’re reading this now so I’m guessing that part’s working out.

I am firmly in Promotion Mode right now, which would be much more fantastic if I really knew what that involved.  There are a LOT of folks out there who would be very happy to help promote the hell out of Immortal for me, but I don’t have anything to pay them with other than kind words and the occasional Praise Jesus.

So what I’ve been doing instead is bothering people on Twitter.  That plus this website you’re looking at have probably done more to get the novel some attention than anything else, but, of course, there is always more to be done.

Whatever that is.

Mini cards

I did get some mini cards printed up.  These are little business cards, about half the size (in height) of regular cards.  And they are just adorable.  I put part of the cover on one side, a quote on the other, with the release date and the website below the quote.  The only downsides to the cards so far are that some people seem not to be clear on what “10 – 1- 10” means; and I don’t know where exactly to put the cards.

Minicard front

I mean, sure, hand them out to people, fine.  But which people? Who are my readers?  I’m beginning to think my target audiences are: “female readers of contemporary fantasy who are bored with contemporary fantasies” and “men who don’t like contemporary fantasy but are open to the possibility that they might.”

Where might people who fit this description hang out?  Here’s my list:

1: bookstores.

2: comic book shops.

And that’s all I’ve got.  And I can’t even use #1, not really.  Immortal won’t be available in bookstores on 10-1-10; just on Amazon.  I’m nearly positive a bookstore isn’t going to be happy with a promotional card in their establishment that declares “buy this book on Amazon!  Not here!”

The larger question: the cards are adorable, but are they effective?  This I don’t know.  I bought 100 initially just to see how they looked.  As soon as I got them I bought another 200.  But if I wanted to saturate the area–say by trying option

3: college campuses

–how many more of those things would I need?  Should I throw in posters?  How effective is any of that when selling a book?  The cost mounts with each speculative promotional plan.

Blog interviews and blurbs

A definite winner in book selling would be collecting blurbs from Important People for the book’s cover.  And I don’t know a lot of Important People, but I have one or two intriguing possibilities.  I’ll also grant an interview to anybody who asks.  The challenge there, naturally, is getting people to ask.

Other than that?  I don’t know.  The book debuts in a little more than two months.  Do you have any ideas?